The AAPHI Blog

As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.

Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons.

1. You don’t like the design anymore

2. You’ve learned knew tips on how to optimize your site better for search engine placements.

3. Your revising your services

4. You baught an old domain name

Whatever it may be, you’re changing something. Now it won’t happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you’ve done.

But “se’s” aren’t human? That’s correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be the best, they try to recognize your changes right away but there’s only one problem.

What do they do with the listings you have right now? Well, let’s say for instance you are attempting to change everything for the better.

Now let’s also say that you HAD a page title called “good rank”. Search engine’s previously know and still think that your page is all about “good rank”. Moving along, your new page information is about “Getting a better rank”. Your old placements are now wrong in the eye’s of search engines. They now realize that something has changed. So what are they going to do?

Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that’s the case?

Well here’s some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.

For instance, within Google, Smartads had over 580 pages found when looking at all the links to smartads. Since we changed the whole site, there was a 2 day period were none of them were listed anymore. Normally, I would of gotten scared right away if I didn’t know that my site had changed.

Not 4 days later, not only were my pages back but the old rotten pages that weren’t being used anymore got dumped and the many new pages got listed. All in all around 680 pages now. That was a jump of around 100 pages were added. Cause and effect.

Here’s another example for you. Most of us know about link popularity within Google. You’ve put all your effort into promoting your main page. Within all of the links that you’ve had placed on other sites, you gave your link title “Great Ranking Services”. Once google saw your link, it started looking to see whether your information on your site is relevant to “Great Ranking Services” and awarded you appropriately.

Moving along a little, you’ve not only changed your site but you’ve also changed your link title to better fit the new content on your main page. The new link you now add on other sites reads something like this; “Boost Your Search Engine Rankings”.

Before you changed your site, you got a GREAT rank for “Great Ranking Services” when people searched online.

Here’s the catch. Now that your promoting a new site, a new page, new content within your page, the old content relavance goes straight down the drain. Search engines have recognized that everything has changed and are not paying any attention to your old links anymore. Yes, they still help your link popularity, but they don’t help your content relevance.

See, search engines are consistently trying to improve their content relevance. That’s what people want. If they search “gidgets & widgets”, they expect to get the best results for “gidgets & widgets”.

In Conclusion:

If you plan on changing your site, be prepared to suffer for a small amount of time. Prepare yourself for the worst because the best is yet to arise and prevail.

I understand that we all want better search engine rankings and just be ready to do what ever it takes, even if it means loosing your old se placements for some newer, fresher ones.

I hope you enjoyed my article, for more of my articles, simply follow the link below!

Best of luck to you!

About The Author

Martin Lemieux
Smartads - President
http://www.smartads.info

Affordable Web Design & Web Site Marketing
http://www.flyinggelatingames.com

ASES - Affordable Search Engine Ranking Services
http://www.toyshows.ca

Canadian Toy Shows and Toy Collections For Sale

You may re-print this article in it’s entirety!

I know for sure that you are aware of the words “identity theft and fraud”, online phishing and scam. Did you know that many people got fired from their job, jailed and even separated from their loved ones because of their own mistake and ignorance? Every move you make on the Web leaves footprints which consume valuable disk space and put your privacy and identity at risk. People now a days love their computer as if they are not going to live with out it. This no.1 technology had brought a lot to our life. It brings a lot of information for our own benefits and for our own self destruction. Why? Have you ever noticed certain changes in the performance of your PC? If you ever noticed some slow down the performance of your PC there are lots of possibility that you are being watch. There are a lot of theft online, ready to rob you and destroy you. How to prevent this from happening? Do you really have to use evidence eraser? Or can you just erase the important file that you stored and carry on with your life? Alerts are critical so that if someone else uses Bill’s computer and loads spyware/malware you find out immediately.

More and more parents realize they shouldn’t impose any direct control over their child’s online activity thus trying to find out what their children are doing online. This task finds an easy solution in special keylogger software. Such software monitors computer activity and saves the report in special files so that the parents can later check it out and make conclusions. Keyloggers usually show what applications were used on the controlled computer, what sites a child visited and what he actually wrote to his online pals. There are enhanced search and sorting options, so any suspicious activity can be easily traced. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. Your account was accessed from remoteip ‘202. That is why every computer owner needs winclear.

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If you are looking to create a personal or business website,
this is a great starting place! In this article, I’ll go over
some of the basics of what you need to do to start a website,
and then show you where you can find a website design tool,
hosting, and a domain.

The first thing you’ll need is a domain (a domain is simply a
website address like www.mydomainrules.com), and a place to host
your domain. Web hosting could be defined as a place where you
rent space on someone’s server so that others can view it on the
web. You can get both web hosting and a domain at a very low
cost (about $10 a month) through Yahoo, which also offers a free
website builder and email address for your domain. Here is a
link to their website:

Click
Here To Visit Yahoo’s Website

Choosing a domain name can be a challenge, however, because lots
of domain names have already been taken. If the domain you want
has been taken, you can try using dashes (-)or periods (.) to
connect phrases. For example, if www.mydomainrules.com is
already taken, try using www.my-domain-rules.com. If they are
both taken, try something a different ending like “.net” or
.info”, such as www.my-domain-rules.net or
www.my.website.rules.info.

Once you have your domain and web hosting set up, you are ready
to build your site. You can use Yahoo’s site builder to build
one from scratch, which comes free with any of their hosting
plans. If you don’t know what kind of a site to design, you can
purchase pre-made website “templates” on ebay for about $10.

Well, those are the basics of what you need to do to get a
website started. If you are nervous about this task, don’t
be…its easier than you think! If you can use a word processing
program, you can use a web site builder, and you might even have
fun doing it! Once again, the link to Yahoo is:

Click
Here To Visit Yahoo’s Website

Moving a web site to a new host is not as difficult as you may think. If you follow the tips below carefully you should be fine and have your site up in no time at all.

First Off:

Do not get over excited when you see an extremely cheap hosting plan, look carefully at what the plan they provide and always read the terms and conditions for tricks or hidden fees. Define your own requirements before hand and look for a hosting plan that match closest to your soon to be old web host. A 24/7 support with phone support is a must! Try to find a host that uses the same operating system as your existing host. Get a web host that has a fast Internet connection and has fast servers and good up time (95.3, 99.0, etc)

Scripts:

Make sure if you use php, CGI, Perl or ASP that your new web host supports it. On php make sure they support all the php functions you need and make sure they have all the Perl Modules that you need to use or plan on using. Many scripts need Mysql, so check to see if they support that as well.

Backup:

Backup should be done regularly and not during any major change like moving your site. Make sure you backup everything on your site or you risk losing it all! Save all of your site’s files on a disc or you could signup for a data storage service and they will save it for you.

Testing:

You need to be sure that your site is functioning before you cut off from the current host. It’s always a good idea to get someone else to test out the new site, if you have more than one computer than use both computers and have a friend to take a look at it too, if you can get more than one person to test it do it. I would also suggest that you test everything from links to images three or four times to make sure things are fine.

Once all this is done you can switch your web hosting and go live. For the next 48 hours check your site often as you can because you never know what may brake or happen. If you do all the above you should be fine and good to go live!

Matt Colyer began as a SEO Specialist in 1997. He founded Superior Webmaster in 2004 as a source of articles and tutorials for Web site owners looking to improve their Web site.